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NEW! CONTOUR - ASDA's new flagship magazine

17 MK Avg Print CirculationShaping the Dental Student Experience
Debuting in 2017, Contour is the premier magazine of the American Student Dental Association. Each issue reports on relevant industry trends, champions students’ rights and represents their formative experience to the wider dental community. Contour is a collection of the latest themes affecting the dental industry and is the dental student’s resource on topics such as advocacy, chapter/member highlights, education, finance and life as a dental student. Contour is highly valued by our readership as the content is planned and written by students. Issues hit mailboxes the second week of each month.

Issue  Theme  Ad Due Date 
January Dental Education Dec. 6
February Relationships Jan. 12
March Finances Feb. 13
April Food Mar. 1
May Advocacy Mar. 15
June/July Dental Residency Apr. 17
August TBD June 15
September TBD July 15
October TBD Aug. 15
November/December TBD Sept. 15

 

Pricing (per insertion) 

Size  1x Rate  2-4x Rate  5-7x Rate  8-10x Rate 
1/2 Page Horizontal $3,080 $2,715 $2,350 $1,960
1/4 Page Horizontal $2,350 $2,075 $1,790 $1,515
1/2 Page Vertical $3,080 $2,715 $2,350 $1,960
1/3 Page Vertical $2,800 $2,520 $2,350 $2,125
Two-Page Spread $6,160 $5,825 $5,490 $5,150
Advertorial $3,750 $3,475 $3,190 $2,915
Advertorial & Full Page Ad (Two-page spread) $6,275 $5,935 $5,600 $5,265
Full Page $3,640 $3,360 $3,080 $2,800
Bottom Bar Two-page Spread $3,360 $3,025 $2,820 $2,550
Masthead 1/3 Page Vertical $3,360 $3,025 $2,820 $2,550
Cover II (inside front) $3,920 $3,585 $3,250 $2,915
Cover III (inside back) $3,920 $3,585 $3,250 $2,915
Cover IV (back) $4,480 $4,200 $3,920 $3,640
Belly Band $8,415 $7,700 $7,045 $6,445
Blow-in Card $3,762 $3,440 $3,150 $2,880
Two-page Gate Fold $8,500 $7,775 $7,115 $6,510
Full Page with 1 vertical and up to 2 Horizontal Perforations $8,585 $7,855 $7,185 $6,575

Pricing inclusive of 4C rate. 

Contour also offers digital advertising options. Click to learn more. 



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STUDENT HANDBOOKS

17 MK predoc handbookASDA publishes two handbooks for predoctoral and predental student members annually. These resources include an introduction to organized dentistry, access to all the dental school admission stats and testimonials from current and alumni members.

Advertisers benefit from the overwhelming 70%+ readership (per a 2016 survey) and the handbook’s “extremely valuable” content. 

Issue  Ad Due Date 
Predoctoral Handbook: Getting Through Dental School Mar. 1
Predental Handbook: Getting Into Dental School May 1

 

17 MK HandbookPricing (per insertion) 

Size  1x Rate  2x Rate 
Full-page Ad $1,400 $1,200
Half-page (horizontal) $900 $750
Cover II (inside front) $2,300 $2,100
Cover III (inside back) $2,200 $2,000


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