Spring 2013: marketing your dental practice features
"Word-of-mouth in the age of Facebook"
The way businesses create buzz has been changing for quite some time. Read this article to learn how dental practices can use Facebook as a marketing tool and what's next for this social media channel.
"'Selling dental treatment ethically"
To stay in business, you must get patients to accept your treatment plans. How can you persuade patients to accept treatment while staying within your ethical obligations as a health care provider?
"Give Kids a Smile: photo book"
ASDA's chapters from around the country submitted photos from their Give Kids a Smile events. Check them out in this 5 page spread.
"Predentals: What to do the summer before you start dental school"
Should you relax and soak up the sun before all the studying begins? Or should you volunteer with a dental outreach mission? Hear from two second year students on how they spent their summers and why it was the right choice for them.